Google Ads for cleanup niches
Most junk removal operators already have the truck, the crew and the disposal relationships needed to serve adjacent cleanup work. The jobs are bigger, the competition on search is thinner, and the same Google Ads account can run them — as long as each niche gets its own campaign, its own negatives and its own landing page.
This hub collects the niche-by-niche playbooks. Start with the core junk removal Google Ads playbook if you haven't got a clean account structure yet, then layer a niche on top.
Published playbooks
Niches we cover for clients
Full playbooks for these are in progress. If you're running one of them now and want the structure sooner, ask for it in your audit.
Crime scene & biohazard cleanup
High-ticket, low-volume, and heavily regulated. Search intent is urgent and CPCs run high — structure matters more than budget.
Move-out & turnover cleaning
Property manager and realtor demand, seasonal spikes around lease turnover, and an obvious cross-sell with junk removal.
Pet waste removal
Low ticket, recurring revenue. Works as a subscription offer rather than a one-off job — the ad math is completely different.
Deep cleaning
Broad, competitive, and easy to waste money on without tight negatives. Best run alongside an existing cleanout offer.
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