PPC management built only for junk removal companies.
One vertical. Real Junk Removal 365 search data. Campaigns built for high-value jobs like estate and hoarding cleanouts — month-to-month, no contracts.
The honest read
Why generic PPC agencies fail junk removal companies
Most pay-per-click agencies run an e-commerce playbook on a service business. On a hyper-local, phone-driven business like junk removal, it quietly burns money for months.
Paying for the wrong searches
Generic agencies show your ads for anything close to your keywords and block almost none of the bad ones. You end up paying for 'free junk pickup,' 'how to dispose of paint,' and 'junk yard' clicks for months before anyone notices.
Freebie hunters and DIYers
Without a junk-removal-specific search-term filter, half your spend goes to people who never had a credit card out. PPC for a service business is won by what you block — not just what you bid on.
Homepage as a landing page
A 4-second mobile homepage with the phone number buried two scrolls down kills conversion rate. You can have the best campaign in the metro and still lose the booking.
What's in PPC management with JunkQ
The actual work that books junk-removal jobs from paid search
No magic, no "AI-powered" pitch deck — the operational pieces that separate a profitable junk removal PPC account from an expensive one.
Target the right searches, block the wrong ones
Your ads go after the exact services that book — same-day pickup, estate cleanout, hoarder cleanout, appliance removal, construction debris — backed by a 2,000+ list of wasteful searches we keep blocked, built from real Junk Removal 365 search behavior.
Ads run only where and when you can take the job
Your ads show only in the neighborhoods you serve, with more of the budget in the areas that book jobs and none during hours nobody can answer the phone.
Google Local Services Ads (Google Verified)
End-to-end LSA setup, background-check coordination, review-velocity system, and weekly dispute workflow to recover bad leads. LSA stays the floor; PPC scales above the ceiling. Included in the Growth plan.
Conversion tracking & call recording
We track every call and form submission and tell Google which ones turned into booked jobs, so your budget shifts toward what actually fills trucks — not phantom clicks. If we can't measure it, we won't manage it.
Mobile-first booking landing pages
Loads in under 2 seconds, phone number front and center, clear pricing cues, and the trust signals that turn visitors into booked jobs. We build them, host them, and test new versions weekly.
Weekly active management
We log in. Every week we review the searches your ads matched, pause the wasteful ones, adjust where and when your ads show, test new ad versions, and send one report you'll actually read — booked jobs, cost per job, what we changed.
Campaigns built for high-ticket jobs
Big cleanouts are where the profit is.
Single-item pickups keep a truck busy. Whole-home cleanouts, estate jobs and commercial work are what actually grow a junk removal business. Our campaign structure is built around them.
Hoarding cleanouts
Sensitive searches handled with discreet, understanding wording.
Estate cleanouts
Campaigns aimed at families, executors and estate managers.
Whole-home & foreclosure cleanouts
Full-property searches that turn into single-day, full-truck jobs.
Commercial & office cleanouts
Higher-value contracts beyond residential one-offs.
Construction & renovation debris
Contractor searches with recurring hauling work behind them.
Property management turnovers
Steady turnover jobs from property managers in your area.
How we do it
- Each high-value job type gets its own campaign, budget and ads
- Landing pages and ad wording match the job — compassionate and discreet for hoarding and estate cleanouts
- Low-value searches like “free junk pickup” and unprofitable single-item hauls stay blocked
- Your budget shifts toward whichever job types earn the bigger tickets in your market
- Call tracking by job type shows exactly which jobs your ads book
You pick the jobs to prioritize on your onboarding form.
The JR365 data advantage
We don't guess what converts in junk removal PPC. We watch it every day.
Junk Removal 365 is the nationwide junk removal directory — indexed across 40+ metros with cost guides and cleanout explainers that real customers read before they call. That data shapes every PPC account we run.
We know the exact phrases real customers type before they book — and put them straight into your keywords and ad copy.
We know which services are searched and underserved in your specific metro before we spend a dollar of your media budget.
We see the wrong-intent searches that drain accounts — and have them blocked from day one.
Generalist agencies are renting third-party keyword tools. We own the data.
Search Ads vs Local Services Ads
These are the two Google channels that fill trucks, and they behave differently. Local Services Ads sit above everything else and charge you per lead, but volume is capped by your market and your review count. Search Ads scale past that ceiling and cover commercial work, hoarder cleanouts, hot tub removal and adjacent metros.
Most operators should run both. We manage them as one system so they don't bid against each other — see our Local Services Ads management.
Live in 7 days. Highest-intent traffic. Pay per click. Scales fast and covers every service line you offer.
Top of the page with the Google Verified badge. Pay per lead, dispute the bad ones, but volume is capped by market and reviews. LSA approval timing depends on Google's verification (it can take a few weeks).
How it works
Live within 7 days of receiving your onboarding form and account access
- Step 1 · Day 0
You sign up
Your welcome email and onboarding form arrive automatically.
- Step 2 · Days 1–2
Onboarding & access
You complete the onboarding form and accept the account access invites.
- Step 3 · Days 2–5
We build
We build your campaigns, ads, call and conversion tracking, and landing page.
- Step 4 · Days 5–6
Review & test
You review the work; we test calls and forms before launch.
- Step 5 · By Day 7
Google Ads live
Your Google Search campaigns go live. LSA approval timing depends on Google's verification; it can take a few weeks.
- Step 6 · Ongoing
Weekly optimization
We optimize weekly, with your first monthly report at Day 30.
Owner, JunkQ MarketingMeet the owner
You deserve a partner who knows what it takes to fill a truck.
I’m Jim. JunkQ Marketing is the Google Ads arm of Junk Removal 365, so we see what junk removal customers search for every day across 40+ US metros. Every audit and campaign passes across my desk. You’ll get a straight answer on whether ads will work in your market, what a realistic cost per lead looks like, and what we’d fix first. No sales scripts, no junior account managers.
What's included
One-time setup, then ongoing weekly management.
Foundation
- Google Ads account build & structure
- Conversion tracking + call tracking
- Landing page setup
- Local market scan (Junk Removal 365 data)
Active optimization
- Daily campaign monitoring
- Budget and bid adjustments
- Blocking wasteful searches
- Testing new ad versions
- Monthly ROI report
Flat monthly management fees. No percentage of spend.
Month-to-month, cancel anytime. Your ad spend is paid directly to Google and is separate from our fee. Choose the plan that fits your market and check out securely.
Starter
Google Ads management for operators getting started
Flat monthly fee with no setup fee.
- Daily campaign monitoring
- Budget and bid adjustments
- Blocking wasteful searches
- Testing new ad versions
- Monthly ROI report
- Google Ads Search campaigns
Growth
Most popularGoogle Ads + Local Services Ads, with exclusivity
Flat monthly fee with no setup fee.
- Daily campaign monitoring
- Budget and bid adjustments
- Blocking wasteful searches
- Testing new ad versions
- Monthly ROI report
- One operator per service area (exclusivity)
- Priority support & faster turnaround
- Local Services Ads management + weekly lead disputes
- Monthly strategy call & quarterly landing page tests
We’ll use the call to understand your market and recommend the right next step.
Junk removal PPC FAQ
More on the strategy: Google Ads playbook, Local Service Ads guide, landing commercial contracts, our junk removal pricing calculator, and the Google Ads for cleanup niches hub.
Choose your plan
Written audit (or launch blueprint) built for your business. We’ll reach out within 1 business day to schedule your call.